Oversized trench coats, 80’s silhouettes, bold stripes, slit sleeves…all were visible at New York Fashion Week this past week. As anyone who goes into any clothing store at all must know, fashion trends change as rapidly as a toddler’s mood. With all the different trends coming and going, it’s hard to keep track of which silhouette is socially “acceptable.” Of course, we live in a day and age in which we can really wear whatever we want. Really, everything goes. Fashion is no longer dictated from the ruling aristocrats and we aren’t forced into corsets and panniers, so, we thankfully can wear whatever we want. As long as you can rock it with confidence, it is “in style.”
However, the market weeks which happen in New York, Milan, London, and Paris (plus more) twice a year are still incredibly important. Sure, we have the choice to wear whatever we want, but these “fashion weeks” indicate not only what styles will be available in the stores in the upcoming months, but also are great indicators of the time we are in. Fashion is directly related to what is happening socially, politically, and economically – something to tell your judgmental friends/family whenever they say you care too much about clothes and not enough about the news.
That is why, one very important trend, which we hope will stay for longsies, is about sustainability. We love fashion and clothes as much, if not more than all of y’all. However, the fashion industry has a huge problem with waste. Plus, it is not economically sustainable and, sadly, a lot of the fast fashion is not ethically sustainable – including unfair and unsafe work conditions. This is such a shame. Thankfully, there are a number of designers leading the way in sustainable fashion.
Here are the top designers leading the way in sustainability to look out for at the fashion weeks.
Stella McCartney – Will be at Paris Fashion Week on October 2nd
Stella has long been committed to sustainability and ethical fashion. The Stella McCartney brand is committed to being a responsible, honest, and modern company that creates high quality, luxury clothing. In addition to creating clothes out of eco-friendly materials, 45% of the Stella McCartney stores, studios, and offices are run on 100% renewable, green energy!
Tome – Was at New York Fashion Show on September 11th
In 2011 Ryan Lobo and Ramon Martin founded TOME in New York with the goal of creating clothes for #everywoman. They aim to create clean cut, essential clothes in which form follows function. In addition to donating a proceed of their profits to a variety of charities, each TOME piece is ethically produced with a view toward inclusivity and diversity.
Mara Hoffman – Was at New York Fashion Week on September 2017
Mara Hoffman is an excellent example of a company making the switch towards sustainability. For a long time, Mara Hoffman led the traditional fashion company life, but as they learned more about the impact of the industry on the world, they made a switch. Today, Mara Hoffman is dedicated to using eco-conscious and sustainable materials to make beautiful garments through socially responsible practices
These designers are taking small steps towards fixing a huge problem. Sadly, there aren’t too many doing so … yet. Hopefully, others can start looking towards them as examples and sustainability can move from being a trend to being classic.